The one thing RV dealers don’t want you to know? Let me tell you something dealers hope you never figure out: January is their nightmare month, and that makes it your opportunity.
While everyone’s obsessing over New Year’s resolutions and recovering from holiday spending, the RV industry is sweating. December’s sales are in the books. January’s lot is full of units they need to move. And those 2025 models they couldn’t unload? They’re about to become last year’s inventory when the 2026 models start arriving in February.
After 15 years in the RV lifestyle and countless conversations with both buyers and industry insiders, I can tell you that January creates a perfect storm of leverage for informed buyers. But only if you know what you’re doing.
